PRODUCTS AND SOCIAL SERVICES MARKETING
- Brand: Editorial UCR
- Product Code: Eldon Glenn Caldwell Marín
- Availability: 16
This book develops the marketing of services and social products from a human development perspective and establishes the psychosocial, economic and cultural variables that are involved in the implementation of strategic and operational plans to promote the adoption of ideas, habits and customs on the part Of any social group.
|Edition||1.ª ed. 2009, EUCR|
|ISBN Code||ISBN 978-9968-46-118-4|
|Dimensions||17,78 cm x 25,4 cm|